Get ready to discover the secrets of the pros from the Do-It-Yourself Florist!
No experience needed.

I'm Linda Estill, the Do-It-Yourself Florist, and as a certified florist and event planner in the Bay area of California, I have a passion for flower arranging. But more importantly, I want to share what I've learned over the years to help YOU discover the magic of this amazing past time. It's easier than you may think and I'll take you through it, step-by-step.

If you're just getting started and need to know everything from how to buy flowers, supplies that you'll need, and how to create a simple vased arrangement, go to the Beginners' Guide page, then proceed to the Step by Step page. You'll find lots of exciting ideas and innovative creations, most with complete instructions, on my New Design page.

Or you can learn to create almost 60 fun and eye-catching designs in my book, "Flowers Made Simple", complete with easy to follow, step-by-step instructions and detailed photos. Compare it to other books with fewer designs and hardly any instructions and you'll agree that it's a terrific buy at only $15.95. You can also get it as an ebook if you prefer for only $12.95. If you can look at pictures, you can arrange flowers like a pro! For more information, click here. Or simply

"Your book really is easy to follow and understand.  Your personal approach makes it seem like you are in the room with the reader." - Estelle Arnold  

“I want to order 8 of your books to give as gifts for the holidays. I know the recipients will love them!” -  Karen La Corte

"I purchased your book and it's FABULOUS! I love it!" - Paula Gray (For more testimonials, click here)

DVD Collections

If you prefer live instruction, you may want to consider purchasing one or both of my brand new DVD collections. Each set sells for $24.95 and contains almost 2 hours of live, step-by-step lessons. These make a great gift for any flower lover.

"I received the DVDs  yesterday.  John (hubby)  and I watched one of them this morning over breakfast.  He enjoyed them as much as I did.   You're my INSPIRATION!   Honestly, after I watch your DVDs  I'm so INSPIRED and for some reason... my creative side of my grey matter in my brain becomes ENLIGHTENED!  I can't wait to assemble several arrangements for next weeks dinner party." - Millicent Ishimaru

Learn the secrets of the pros and how to be your own Do-It-Yourself Florist!

Please sign up for my FREE What's Blooming? club. As a member, you'll receive exciting ideas, innovative tips, trade secrets and too many great things to list here, sent to you via email. Just enter your email address, click "Go" and I'll do the rest.

If you'd like to take a look at past newsletters, just click here:

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"Thank you for sharing all of your wonderful ideas and instructions for us to try to do the same. I’ve enjoyed getting your e-mails. Thanks again."- Karen Pogue

"It's always hard to find the perfect gift but I know your book will be a hit, based on all the fun ideas I get from your e-mails and web site." Linda Nowlen